Within the course of only a few years, Erick Morillo used his world-renown DJ status to propel his own record label, Subliminal, to international prominence. Yet long before Subliminal became one of the most equitable brand names in house music, Morillo had experienced international success. He first tasted fame in 1993 with the chart-topping dancefloor sensation "I Like to Move It" for Strictly Rhythm. At this point in time, Morillo led the Latin house group Reel 2 Real, which recorded several other hits, though none as international in scope as "I Like to Move It." Following the demise of Reel 2 Real, Morillo began focusing his efforts on DJing. He started the Subliminal label in the late '90s and progressively became known as one of New York's top house DJs, not just locally but around the world, particularly London. By the end of the '90s, he held international residencies and operated one of the world's most successful house labels. In subsequent years, he maintained his lofty status as a DJ, and also his label's status, with several volumes in the Subliminal Sessions series and yet more residencies.