You may not be aware, but this is my third go-round at Muskegon Radio. A couple years back, I was the morning show host for the now defunct Star 108. They gave that frequency to our friends at WMUS, About 25 years or so prior to that I got my start in professional radio for an AM/FM combo which no longer exists either. (Man I must be old) Anyway, I'm back again and ready to deliver you a steady dose of your favorite rock-n-roll along with some information you can use and maybe even a grin or two. Take care and thanks for listening!
You won't believe how much effort it took for Budweiser to develop this bow tie can, reportedly debuting in limited edition on May 6. The new can was developed over three years and requires 16 separate manufacturing steps — 10 just to form the bottom half of the angled can and six to create the top half. Moreover, the bow tie can requires twice as much aluminum as a normal can, while holding less beer: 11.3 ounces versus 12 ounces in a regular can. Anheuser-Busch is probably hoping it's worth its weight in marketing gold, as they try to give a more classy feel